“We got 722 listings that week,” he says. “I told my team to expect 20 to 30 submissions the first week, but secretly I hoped for 100.” “We had two weeks of cars ready to go at the start,” Demuro says. That same month Doug Demuro, an automotive personality on YouTube, launched another online auction site: Cars & Bids. Hearst Media acquired the company in June. In 2020, sales on popular auction site Bring-a-Trailer rose 60% year-over-year. In the meantime, interest in online car auctions has soared during coronavirus. One of the first listings will be this 1985 Yamaha RZ350 Kenny Robert’s Edition. ![]() RAD For Sale will encompass vehicles and ephemera, including clothing, electronics, and other cultural artifacts, from the years 1980 to 1999. Pop culture-from shows like The Goldbergs and Stranger Things to music from Bruno Mars and Vaporwave-is similarly fixated on the era. “Gen-Xers and Millennials are revisiting things they liked as kids and teenagers, and they’re established enough to be able to afford classic cars,” Cervantes tells Forbes Wheels. It will cater exclusively to vehicles and ephemera built or created between 19. The new site is a result of the Covid-19 pandemic’s kibosh on live events, but it’s also a timely entry into a booming marketplace. ![]() The team that created the event is now leveraging its wildfire popularity to launch an online auction site: RAD For Sale. “One of my proudest moments was when I saw the words ‘Radwood effect’ in an RM Sotheby’s auction catalog,” says RADwood co-founder Art Cervantes. In that short time, RADwood ballooned from one stand-alone event to a global phenomenon, with tens of thousands of people watching on social media. Since then the term has become a catch-all for classic cars spanning both decades. It’s been less than four years since the first RADwood show, a retro-themed event dedicated to the cars and culture of the ’80s and ’90s. In just four years, the retro-themed celebration of ’80s and ’90s known as RADwood went from a stand-alone show held in a marina parking lot to a global phenomenon.
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